Imagine stepping into a world devoid of colors—a world where everything is black and white. Sounds dull, doesn’t it? That’s because colors have a profound impact on our emotions and perceptions. In branding, colors play a crucial role in shaping how consumers view and interact with a brand. In the vibrant world of branding, colors…
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Imagine walking down a bustling street, passing by countless shops and businesses. In this sea of logos and brand symbols, only a few will truly capture your attention and stick in your memory. Have you ever wondered what makes these logos so special? How do designers create these memorable brand symbols that become synonymous with…
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Getting someone to try your product for the first time? That’s the real challenge. Convincing people to step out of their comfort zone and try something new is no easy feat. It’s like trying to convince someone to trade in their favorite cozy socks for a pair of brand-new, untested socks. Tough sell, but definitely…
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‘We are actively looking into the matter and will comment as soon as we have more information’ or our personal favourite: “You haven’t lived until you’ve tried this organic chickpea and kelp salad…’. Does this sound familiar? Consumers are smart, and they’re getting smarter by the day. We’re bombarded with what experts claim to be…
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It has been 10 years since John started importing and distributing superior-quality floor polishers, grinders, discs, and industrial chemicals from Italy in his market. His business has grown considerably since then. Now, he also distributes couture paints, architectural coatings, and decorative floorings. He has recently expanded his product range to include gypsum boards, decorative wall…
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Brand identity design pertains to the process of creating your logo, colors, and even the font on your stationery and website. Your brand identity permeates the language you use in your social media posts and ads, and how your front liners talk to your customers. It’s what you say your company is, but — more…
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You need to do some banking, but your banking app is on a fritz. Good thing you can do what you must do online through your bank’s website. So, you type in the bank website’s uniform resource locator (URL) address on your browser bar, which lands you on your bank’s website. There, you notice that…
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The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…
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A marketing campaign is a specific, time-bound initiative designed to achieve specific results. Do you want 10 new clients this month? You can run a marketing campaign geared towards achieving that. Marketing campaigns must be planned and executed carefully to be effective. Read on to see what our marketing company Dubai specialists recommend to…
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The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…
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